A NEOCLASSICAL ECONOMIC AND STRATEGIC MANAGEMENT APPROACH TO EVALUATING GLOBAL AGRIBUSINESS COMPETITIVENESS

The importance of high value products as a component of United States agricultural output has increased significantly in recent years. Moreover, high value products as a percentage of U.S. agricultural exports have also risen (Burfisher and Missiaen, 1990). Given these trends, it is not surprising that agribusiness competitiveness has become a topic of much discussion in both the popular press and in academic literature. Its importance is also evidenced by initiatives set forth by the Western Regional Coordinating Committee on Agribusiness Research Emphasizing Competitiveness and the International Agricultural Trade Research Consortium symposium Competitiveness in International Food Markets. More recently, the National Association of State Universities and Land Grant Colleges' Board on Agriculture endorsed the Agricultural Competitiveness Initiative (ACI). This initiative calls on land‐grant universities to consider new paradigms for conducting research, extension, and teaching on the issue of U.S. agricultural competitiveness.