The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality

List of Illustrations vii List of Tables ix Preface xi PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS 1 Chapter 1. A Theory of Racial Appeals 3 Chapter 2. The Norm of Racial Inequality Electoral Strategy and Explicit Appeals 28 Chapter 3. The Norm of Racial Equality Electoral Strategy and Implicit Appeals 67 PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS 109 Chapter 4. The Political Psychology of Implicit Communication 111 Chapter 5. Crafting Conveying and Challenging Implicit Racial Appeals: Campaign Strategy and News Coverage 134 Chapter 6. The Impact of Implicit Messages 169 Chapter 7. Implicit Explicit and Counter-Stereotypical Messages: The Welfare Experiment 191 Chapter 8. Psychological Mechanisms: The Norms Experiment 209 PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS 237 Chapter 9. Implicit Communication beyond Race: Gender Sexual Orientation and Ethnicity 239 Chapter 10. Political Communication and Equality 268 References 277 Index 299