A Meta-Analysis of Satisfaction in Marketing Channel Relationships

19991,107 citationsJournal Article

Authors

Nirmalya Kumar · International Institute for Management Development

Abstract

The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis. Meta-...

Topics & Keywords

Customer Service Quality and Loyalty Marketing and Advertising Strategies Customer churn and segmentation

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Marketing Research

Volume 36, Issue 2, pp. 223-223

DOI: 10.2307/3152095

Field-Weighted Citation Impact: 38.24