EVOLVING A THEORY OF PERFORMANCE‐BASED LOGISTICS USING INSIGHTS FROM SERVICE DOMINANT LOGIC

Performance‐based logistics (PBL) represents a strategy for sustaining complex systems following production. Despite several implementations, limited understanding exists regarding PBL and its implications. Research using grounded theory emerged a theoretical framework for PBL. Service dominant logic (SDL) is introduced as a theoretical lens for interpreting the results and understanding how trading partners achieve performance‐based outcomes.