The challenge of “customerization” in financial services

200153 citationsJournal Article

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article Share on The challenge of "customerization" in financial services Author: Yoram (Jerry) Wind Univ. of Pennslyvania Univ. of PennslyvaniaView Profile Authors Info & Claims Communications of the ACMVolume 44Issue 6June 2001 pp 39–44https://doi.org/10.1145/376134.376153Published:01 June 2001Publication History 28citation2,050DownloadsMetricsTotal Citations28Total Downloads2,050Last 12 Months80Last 6 weeks3 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my Alerts New Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Service-Oriented Architecture and Web Services

Publication Details

Published in: Communications of the ACM

Volume 44, Issue 6, pp. 39-44

DOI: 10.1145/376134.376153

Field-Weighted Citation Impact: 16.93

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The challenge of “customerization” in financial services

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Abstract

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Publication Details