Marketing's Influence within the Firm

1999448 citationsJournal Article

Authors

Christian Homburg · University of Applied Management Studies

Abstract

Although there is increased interest in marketing's changing role within the firm, there is little empirical research that measures the influence of marketing or links marketing's role to situation...

Topics & Keywords

Customer Service Quality and Loyalty Innovation and Knowledge Management Management and Marketing Education

Publication Details

Published in: Journal of Marketing

Volume 63, Issue 2, pp. 1-1

DOI: 10.2307/1251942

Field-Weighted Citation Impact: 17.56

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Marketing's Influence within the Firm

Authors

Abstract

Topics & Keywords

Publication Details