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The rediscovery of the marketing concept

1988668 citationsJournal Article

Authors

Frederick E. Webster

Topics & Keywords

Management and Organizational Practices Business Strategy and Innovation Business Strategies and Innovation

Publication Details

Published in: Business Horizons

Volume 31, Issue 3, pp. 29-39

DOI: 10.1016/0007-6813(88)90006-7

Field-Weighted Citation Impact: 23.18

The rediscovery of the marketing concept | Researchclopedia