Area activity analysis (AAA): a key 1990s tool put on the back burner

Purpose The purpose of this paper is to align accountability and responsibility of each level of the organization and to establish internal and external customer supplier relationships and performance criteria. Design/methodology/approach Major processes within each natural work team are analyzed to establish efficiency and effectiveness requirements. Findings Major improvement in employee morale and internal customer satisfaction. Research limitations/implications Comprehensive complete implementation limited to only a few organizations. Conceptual approach widely accepted. Practical implications The paper establishes individual performance indicators for every natural work team within the organization. Social implications The paper provides each worker with a understanding of the natural work team's customer and the activities within the natural work team. Originality/value The paper shows that through the establishment of individual performance indicators, the natural work teams are allowed to focus on high payback improvements.