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Sustaining the luxury brand on the Internet

2009294 citationsJournal Article

Authors

Uche Uwaezuoke Okonkwo

Topics & Keywords

Cultural, Social, and Media Studies Consumer Behavior in Brand Consumption and Identification Social and Cultural Studies

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Journal of Brand Management

Volume 16, Issue 5-6, pp. 302-310

DOI: 10.1057/bm.2009.2

Field-Weighted Citation Impact: 21.55

Sustaining the luxury brand on the Internet | Researchclopedia