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The Impact of Cross-Channel Integration on Retailers’ Sales Growth

2015539 citationsJournal Article

Authors

Lanlan Cao · NEOMA Business School

Li Li · Montpellier Business School

Topics & Keywords

Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Journal of Retailing

Volume 91, Issue 2, pp. 198-216

DOI: 10.1016/j.jretai.2014.12.005

Field-Weighted Citation Impact: 53.11

The Impact of Cross-Channel Integration on Retailers’ Sales Growth | Researchclopedia