Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

19923,841 citationsJournal Article

Authors

Christine Moorman · University of Wisconsin–Madison

Gerald Zaltman · St. Joseph Medical Center

Abstract

Christine Moorman, Gerald Zaltman, Rohit Deshpande, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, Vol. 29, No. 3 (Aug., 1992), pp. 314-328

Topics & Keywords

Customer Service Quality and Loyalty Innovation and Knowledge Management Business Strategy and Innovation

Publication Details

Published in: Journal of Marketing Research

Volume 29, Issue 3, pp. 314-314

DOI: 10.2307/3172742

Field-Weighted Citation Impact: 24.45

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Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Authors

Abstract

Topics & Keywords

Publication Details