Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

19914,689 citationsJournal Article

Authors

Abstract

The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...

Topics & Keywords

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Marketing Research

Volume 28, Issue 3, pp. 307-307

DOI: 10.2307/3172866

Field-Weighted Citation Impact: 21.22