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Marketing Management: Analysis, Planning and Control

19732,476 citationsJournal Article

Authors

Topics & Keywords

Corporate Governance and Management

Publication Details

Published in: Journal of Marketing

Volume 37, Issue 1, pp. 110-110

DOI: 10.2307/1250783

Field-Weighted Citation Impact: 181.95

Marketing Management: Analysis, Planning and Control | Researchclopedia