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Mass customization:Japan's new frontier

199384 citationsJournal Article

Authors

Roy Westbrook · London Business School

Peter J. Williamson · London Business School

Topics & Keywords

Crafts, Textile, and Design

Publication Details

Published in: European Management Journal

Volume 11, Issue 1, pp. 38-45

DOI: 10.1016/0263-2373(93)90022-a

Field-Weighted Citation Impact: 46.71

Mass customization:Japan's new frontier | Researchclopedia