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From market driven to market driving

2000516 citationsJournal Article

Authors

Nirmalya Kumar · International Institute for Management Development

Lisa K. Scheer · University of Missouri

Philip Kotler · Kellogg's (Canada)

Topics & Keywords

Innovation and Knowledge Management Business Strategy and Innovation Entrepreneurship Studies and Influences

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: European Management Journal

Volume 18, Issue 2, pp. 129-142

DOI: 10.1016/s0263-2373(99)00084-5

Field-Weighted Citation Impact: 20.69

From market driven to market driving | Researchclopedia