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The mass marketing of luxury

1998590 citationsJournal Article

Authors

José Luis Nueno · Red de Investigación en Sida

John A. Quelch · John Lewis Partnership (United Kingdom)

Topics & Keywords

Globalization and Cultural Identity Globalization, Economics, and Policies

Publication Details

Published in: Business Horizons

Volume 41, Issue 6, pp. 61-68

DOI: 10.1016/s0007-6813(98)90023-4

Field-Weighted Citation Impact: 1.34

The mass marketing of luxury | Researchclopedia