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Toward a positive theory of consumer choice

19805,522 citationsJournal Article

Authors

Richard H. Thaler · Cornell University

Topics & Keywords

Decision-Making and Behavioral Economics Economic and Environmental Valuation Economic Theory and Institutions

Publication Details

Published in: Journal of Economic Behavior & Organization

Volume 1, Issue 1, pp. 39-60

DOI: 10.1016/0167-2681(80)90051-7

Field-Weighted Citation Impact: 10.33

Toward a positive theory of consumer choice | Researchclopedia