Marketing Research: An Applied Orientation

19947,144 citationsJournal Article

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Abstract

The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.

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Management and Marketing Education Marketing and Advertising Strategies

Publication Details

Published in: Journal of Marketing Research

Volume 31, Issue 1, pp. 137-137

DOI: 10.2307/3151953

Field-Weighted Citation Impact: 52.98

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Marketing Research: An Applied Orientation

Authors

Abstract

Topics & Keywords

Publication Details