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Why we buy what we buy: A theory of consumption values

19914,614 citationsJournal Article

Authors

Jagdish N. Sheth · University of Southern California

Bruce I. Newman · DePaul University

Barbara Groß · University of Southern California

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Wine Industry and Tourism Aesthetic Perception and Analysis

UN Sustainable Development Goals

Good health and well-being

Publication Details

Published in: Journal of Business Research

Volume 22, Issue 2, pp. 159-170

DOI: 10.1016/0148-2963(91)90050-8

Field-Weighted Citation Impact: 7.82

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