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A scalable heuristic for viral marketing under the tipping model

201354 citationsJournal Article

Authors

Paulo Shakarian · Carol I National Defence University

Sean Eyre · United States Military Academy

Damon Paulo · Carol I National Defence University

Topics & Keywords

Opinion Dynamics and Social Influence Complex Network Analysis Techniques Evolutionary Game Theory and Cooperation

Publication Details

Published in: Social Network Analysis and Mining

Volume 3, Issue 4, pp. 1225-1248

DOI: 10.1007/s13278-013-0135-7

Field-Weighted Citation Impact: 6.13

A scalable heuristic for viral marketing under the tipping model | Researchclopedia