STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".

19951,190 citationsJournal Article

Authors

David M. Bøje · Loyola Marymount University

Abstract

My purpose is to theorize Walt Disney enterprises as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occurs. A postmodern analysis ...

Topics & Keywords

Media, Gender, and Advertising Digital Games and Media Globalization and Cultural Identity

Publication Details

Published in: Academy of Management Journal

Volume 38, Issue 4, pp. 997-1035

DOI: 10.2307/256618

Field-Weighted Citation Impact: 16.70

Command Palette

STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".

Authors

Abstract

Topics & Keywords

Publication Details