Coordinated action in reverse distribution systems

Purpose The purpose of this paper is to address the prerequisites for achieving coordinated action in reverse distribution systems. It is an underlying assumption in distribution, logistics and supply chain management that a higher level of coordination between the actors is superior to a lower, and a higher levels of coordination will in turn lead to increased performance. Coordination requires the actors to implement efficient coordination mechanisms. The separate distribution flows need to be coordinated individually with appropriate coordination mechanisms. Furthermore, actors need to pay close attention to how different coordination mechanisms co‐exist in order to achieve a higher level of coordinated action and superior system performance. Design/methodology/approach The paper is based on a comparative case study of reverse distribution systems for electrical and electronic products in Norway. Findings The empirical results indicate that lack of coordination across flows increases costs and reduces the service level, and a low level of coordinated action is achieved. In contrast, it is also found that well functioning coordination mechanisms across flows decrease costs and increase the level of service, indicating that coordinated action is achieved. It is also found that end‐user characteristics are driving forces leading to different types of reverse distribution systems. Originality/value The paper builds an important bridge between separate flows in distribution systems, and addresses a void in distribution research.