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The role of social networks in marketing

200762 citationsJournal Articlebronze Open Access

Authors

Shaun Doyle · Sadat Academy for Management Sciences

Topics & Keywords

Digital Marketing and Social Media

Publication Details

Published in: Journal of Database Marketing & Customer Strategy Management

Volume 15, Issue 1, pp. 60-64

DOI: 10.1057/palgrave.dbm.3250070

Field-Weighted Citation Impact: 3.06

The role of social networks in marketing | Researchclopedia