Assimilation and contrast effects in reactions to communication and attitude change.

1957649 citationsJournal Article

Authors

Abstract

“The relationship between the attitude of the recipient and the position advocated in a communication was studied under conditions where a communicator not known to subject presents a point of view on a controversial issue which differs from that of subject by varying amounts.” The topic discussed w

Topics & Keywords

Opinion Dynamics and Social Influence Public Relations and Crisis Communication Rhetoric and Communication Studies

UN Sustainable Development Goals

Reduced inequalities

Publication Details

Published in: Journal of Abnormal & Social Psychology

Volume 55, Issue 2, pp. 244-252

DOI: 10.1037/h0048480

Field-Weighted Citation Impact: 12.19