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Corporate communications, identity and image: A research agenda

2006102 citationsJournal Article

Authors

Elif Karaosmanoğlu · Brunel University of London

T.C. Melewar · Brunel University of London

Topics & Keywords

Corporate Identity and Reputation Marketing and Advertising Strategies Advertising and Communication Studies

Publication Details

Published in: Journal of Brand Management

Volume 14, Issue 1-2, pp. 196-206

DOI: 10.1057/palgrave.bm.2550060

Field-Weighted Citation Impact: 11.12

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