Cultural Theory and Individual Perceptions of Environmental Risks

Understanding differences in environmental risk perception and risk judgments might facilitate the development of effective environmental risk management strategies, including risk communication. Cultural theory holds that systematic individual differences exist in the perception of environmental risks based on four different myths of nature: nature benign, nature ephemeral, nature perverse/tolerant, and nature capricious. The myths of nature represent distinct perceptions toward environmental risks, which are assumed to be closely related to preferences for appropriate risk management strategies. The authors examined to what extent myths of nature are related to beliefs associated with problems of car use and preferences for strategies to manage these problems. As hypothesized, significant variations in perceptions, preferences, and policy evaluations were found among respondents favoring different myths of nature. Nature ephemeral was associated with a higher problem awareness and a more positive evaluation of policy measures, especially in comparison to nature benign.