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The specificity of luxury management: Turning marketing upside down

2009628 citationsJournal Article

Authors

Jean‐Noël Kapferer · HEC Paris

Vincent Bastien · Graduate School USA

Topics & Keywords

Business Strategy and Innovation Consumer Behavior in Brand Consumption and Identification Post-Communist Economic and Political Transition

Publication Details

Published in: Journal of Brand Management

Volume 16, Issue 5-6, pp. 311-322

DOI: 10.1057/bm.2008.51

Field-Weighted Citation Impact: 30.04

The specificity of luxury management: Turning marketing upside down | Researchclopedia