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Luxury brand marketing – The experience is everything!

2009552 citationsJournal Article

Authors

Glyn Atwal · École Supérieure de Commerce de Rennes

Alistair Williams · École Supérieure de Commerce de Rennes

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Corporate Identity and Reputation

Publication Details

Published in: Journal of Brand Management

Volume 16, Issue 5-6, pp. 338-346

DOI: 10.1057/bm.2008.48

Field-Weighted Citation Impact: 30.47

Luxury brand marketing – The experience is everything! | Researchclopedia