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Green consumers in the 1990s: Profile and implications for advertising

19961,543 citationsJournal Article

Authors

James A. Roberts · Baylor University

Topics & Keywords

Environmental Sustainability in Business Environmental Education and Sustainability Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Life in Land

Publication Details

Published in: Journal of Business Research

Volume 36, Issue 3, pp. 217-231

DOI: 10.1016/0148-2963(95)00150-6

Field-Weighted Citation Impact: 12.98

Green consumers in the 1990s: Profile and implications for advertising | Researchclopedia