Focus Groups as Qualitative Research

19978,603 citationsBook

Authors

David Morgan · National Institutes of Health

Abstract

Introduction Focus Groups as Qualitative Method The Uses of Focus Groups Planning and Research Design for Focus Groups Conducting and Analyzing Focus Groups Additional Possibilities Conclusions

Topics & Keywords

Media, Gender, and Advertising Focus Groups and Qualitative Methods Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Sustainable cities and communities

Publication Details

DOI: 10.4135/9781412984287

Field-Weighted Citation Impact: 142.06