Work in Progress Toward a New Paradigm for the Sociological Study of Religion in the United States

This article reviews recent literature on U.S. religious institutions and argues that a new paradigm is emerging in that field, the crux of which is that organized religion thrives in the United States in an open market system, an observation anomalous to the older paradigm's monopoly concept. The article has six sections: first, a brief survey of the paradigm crisis; second, a development of the concept of an open market in the historiography and sociology of U.S. religion; third, fourth, and fifth, arguments that U.S. religious institutions are constitutively pluralistic, structurally adaptable, and empowering; sixth, a consideration of recent religious individualism in the light of the new paradigm. A conclusion sketches some research implications.