CONVERGING PERSPECTIVES: Product Development Research for the 1990s

THE ENORMOUS NUMBER of product failures indicates that companies need to dramatically improve the research that goes into the development process so results are simultaneously useful (needed), usable (understandable), and desirable (wanted). Elizabeth B.‐N. Sanders believes this will happen when design managers integrate multiple research techniques‐several of which she describes and illustrates‐in a process referred to as “converging perspectives.”