What Makes a Recycler?

Knowledge and motivational factors represent important but neglected topics in the study of recycling behavior. This article examines differences in knowledge, motives, and demographic characteristics of people who have the opportunity to recycle voluntarily. Information on these variables was obtained for 197 households in Illinois. The results indicated that recyclers in general were more aware of publicity about recycling and more knowledgeable about materials that were recyclable in the local area and the means for recycling these materials than were nonrecyclers. While both recyclers and nonrecyclers were motivated by concerns for the environment, non-recyclers were more concerned with financial incentives to recycle, rewards for recycling, and with matters of personal convenience. Few demographic characteristics distinguished recyclers from nonrecyclers.