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Customers as co-designers

200389 citationsJournal Article

Authors

Christoph Berger · Adidas (Germany)

Frank T. Piller · Adidas (Germany)

Abstract

The authors explain how sports goods manufacturer Adidas Salomon mastered the challenges of mass customisation.

Topics & Keywords

Product Development and Customization

Publication Details

Published in: Manufacturing Engineer

Volume 82, Issue 4, pp. 42-45

DOI: 10.1049/me:20030407

Field-Weighted Citation Impact: 3.07

Customers as co-designers | Researchclopedia