FOODSERVICE MANAGEMENT AND ITS IMPACT ON COLLEGE OPERATIONS: A BUSINESS ANTHROPOLOGICAL CASE STUDY

For years, business anthropologists have attempted to solve various problems within individual firms using ethnographic techniques. These techniques have become increasingly popular in business industries worldwide. The food industry has been studied throughout the years regarding consumer behavior and marketing strategies. The goal of this study was to use new and innovative anthropological methods to analyze the effectiveness and efficiency in one case of foodservice management. In this study, the issue of cultural influence and its relevance to foodservice management, student consumers and overall campus operations is explored. The authors hope that this anthropological research will provide a comprehensive overview of managerial methods and highlight areas for improvement within the service structure of the Coker College Dining Hall.