Doing Q ethodology: theory, method and interpretation

This paper has a marked practical aspect. We wish to encourage and facilitate the use of Q methodology amongst psychologists interested in qualitative research. The paper duly answers a number of pertinent ‘how to do Q’ questions. Yet our primary intention is not to produce an exhaustive ‘how to do Q’ guide. In discussing issues of theory, method and interpretation in Q methodology, the main aim of the paper is rather to address some of the more common misunderstandings and misrepresentations that constitute obstacles to the use of one of the very first ‘alternative’ methods to have been developed in the context of psychology. In addressing such obstacles, the paper hopes to bring ‘Why do Q?’ questions to the fore. In so doing, Q methodology will also be ‘positioned’ in relation to a number of other qualitative research methods, each of which currently enjoys a degree of prominence within the psychological discipline.