The social media revolution

Social media is the latest evolution in the development of communication pathways and many midwives and students have been advised to avoid its use professionally. The education of midwives about the professional use of social media is inadequate in many areas. As a result, midwives have been slow to use social media platforms to support women and students, and to interact professionally. The regulatory framework which underpins the profession provides clear guidance about the use of social media. This article debates whether these professional regulations have contributed to missed opportunities in revolutionising health care. Suggestions are offered to encourage the professional use of social media to empower women, support and educate students and to offer opportunities for continuing professional development.