The fortune at the bottom of the pyramid

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Authors

Abstract

This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.

Topics & Keywords

Innovation and Socioeconomic Development Microfinance and Financial Inclusion Urban and Rural Development Challenges

UN Sustainable Development Goals

No poverty

Publication Details

Published in: Revista Eletrônica de Estratégia & Negócios

Volume 1, Issue 2, pp. 1-1

DOI: 10.19177/reen.v1e220081-23

Field-Weighted Citation Impact: 408.46