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Focus Groups: A Practical Guide for Applied Research

19893,590 citationsJournal Article

Authors

Richard A. Krueger

Richard A. Krueger

Topics & Keywords

Focus Groups and Qualitative Methods Community Development and Social Impact

Publication Details

Published in: Journal of Marketing Research

Volume 26, Issue 3, pp. 371-371

DOI: 10.2307/3172912

Field-Weighted Citation Impact: 20.58

Focus Groups: A Practical Guide for Applied Research | Researchclopedia