A Content Analysis of Ecotourism Definitions

One of the most habitual practices in the sub-field of ecotourism, from both academic and industry perspectives, is the development of definitions. Although the reasons for such a proliferation of definitions is unknown, it appears as though the trend will continue. This research sought to better understand the concept of ecotourism through an examination of 85 definitions of the term (chiefly from the perspective of 20 variables), using a content analysis methodology. The variables most frequently cited in the definitions include: (i) reference to where ecotourism occurs, e.g. natural areas; (2) conservation; (3) culture; (4) benefits to locals; and (5) education. From the perspective of time, the data indicate that the years ranging from 1991 to 1996, were the most productive in terms of the development of ecotourism definitions, and more specifically 1994 to 1996, when a number of the most comprehensive of these were coined. Conservation, education, ethics, sustainability, impacts and local benefits were variables which were better represented in the more recent definitions, showing a changing emphasis in how the term has been conceptualised over time.