Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Managing the co-creation of value

20073,376 citationsJournal Article

Authors

Adrian Payne · UNSW Sydney

Kaj Storbacka · Nyenrode Business University

Pennie Frow · University of Sydney

Topics & Keywords

Customer Service Quality and Loyalty Service and Product Innovation Consumer Behavior in Brand Consumption and Identification

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 36, Issue 1, pp. 83-96

DOI: 10.1007/s11747-007-0070-0

Field-Weighted Citation Impact: 77.35

Managing the co-creation of value | Researchclopedia