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Seeing things: consumer response to the visual domain in product design

2004937 citationsJournal Articlegreen Open Access

Authors

Nathan Crilly · University of Cambridge

James Moultrie · University of Cambridge

P. John Clarkson · University of Cambridge

Topics & Keywords

Color perception and design Consumer Behavior in Brand Consumption and Identification Consumer Packaging Perceptions and Trends

Publication Details

Published in: Design Studies

Volume 25, Issue 6, pp. 547-577

DOI: 10.1016/j.destud.2004.03.001

Field-Weighted Citation Impact: 11.77

Seeing things: consumer response to the visual domain in product design | Researchclopedia