A NEW HYBRID MODEL FOR EVALUATING THE WORKING STRATEGIES: CASE STUDY OF CONSTRUCTION COMPANY

Selection of the working strategy is a critical problem and it plays a significant role in the success of organization development. On the other hand, selecting the most appropriate working strategy among a pool of alternatives is a multi-criteria decision making (MCDM) problem. Since every working strategy has its benefits and costs and may bring a company different opportunities and risks, which kind of working strategy is the most appropriate for a company to accomplish is a sophisticated and complex decision with a high degree of uncertainty. Therefore, the current paper proposed an integrated evaluation model based on the analytic network process (ANP) and the complex proportional assessment (COPRAS), to help the decision makers or managers with the selection of proper working strategy in a fuzzy environment where the fuzziness and uncertainties are handled with linguistic terms parameterized by triangular fuzzy numbers (TFNs). In this paper fuzzy ANP (FANP) is utilized to take into account interdependence and dependencies and determine the importance weights of benefit, opportunities, cost and risk (BOCR) factors, and fuzzy COPRAS is applied to rank the alternatives. To show the potential application of the proposed model, a real world application is conducted to illustrate the use of the proposed model for the working strategy selection problem. The results show the capability and effectiveness of the proposed model.