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Measuring perceptions of brand luxury

20041,451 citationsJournal Article

Authors

Franck Vigneron · California State University System

Lester W. Johnson · Swinburne University of Technology

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media, Gender, and Advertising

Publication Details

Published in: Journal of Brand Management

Volume 11, Issue 6, pp. 484-506

DOI: 10.1057/palgrave.bm.2540194

Field-Weighted Citation Impact: 8.09

Measuring perceptions of brand luxury | Researchclopedia