Cluster Analysis in Marketing Research: Review and Suggestions for Application

19832,009 citationsJournal Article

Authors

David W. Stewart · Vanderbilt University

Abstract

Applications of cluster analysis to marketing problems are reviewed. Alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance chara...

Topics & Keywords

Customer churn and segmentation Consumer Market Behavior and Pricing Advanced Clustering Algorithms Research

Publication Details

Published in: Journal of Marketing Research

Volume 20, Issue 2, pp. 134-134

DOI: 10.2307/3151680

Field-Weighted Citation Impact: 23.18

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Cluster Analysis in Marketing Research: Review and Suggestions for Application

Authors

Abstract

Topics & Keywords

Publication Details