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The role of atmospheric cues in online impulse-buying behavior

2013440 citationsJournal Article

Authors

Arne Floh · University of Surrey

Maria Madlberger · Webster Vienna Private University

Topics & Keywords

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification

Publication Details

Published in: Electronic Commerce Research and Applications

Volume 12, Issue 6, pp. 425-439

DOI: 10.1016/j.elerap.2013.06.001

Field-Weighted Citation Impact: 30.01

The role of atmospheric cues in online impulse-buying behavior | Researchclopedia