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Avatar-based innovation: Using virtual worlds for real-world innovation

2009301 citationsJournal Article

Authors

Thomas Köhler · Management Center Innsbruck

Kurt Matzler · Universität Innsbruck

Topics & Keywords

Virtual Reality Applications and Impacts Augmented Reality Applications

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Technovation

Volume 29, Issue 6-7, pp. 395-407

DOI: 10.1016/j.technovation.2008.11.004

Field-Weighted Citation Impact: 27.88

Avatar-based innovation: Using virtual worlds for real-world innovation | Researchclopedia