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Risk Taking and Information Handling in Consumer Behavior

19691,414 citationsJournal Article

Authors

Donald F. Blankertz

Topics & Keywords

Leadership, Behavior, and Decision-Making Studies

Publication Details

Published in: Journal of Marketing Research

Volume 6, Issue 1, pp. 110-110

DOI: 10.2307/3150012

Field-Weighted Citation Impact: 29.16

Risk Taking and Information Handling in Consumer Behavior | Researchclopedia