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Blogging: A new play in your marketing game plan

2008208 citationsJournal Article

Authors

Tanuja Singh · Northern Illinois University

Liza Veron-Jackson · Colgate-Palmolive (Switzerland)

Joe Cullinane · ET Enterprises (United Kingdom)

Topics & Keywords

Digital Games and Media Chaos, Complexity, and Education Team Dynamics and Performance

Publication Details

Published in: Business Horizons

Volume 51, Issue 4, pp. 281-292

DOI: 10.1016/j.bushor.2008.02.002

Field-Weighted Citation Impact: 36.90

Blogging: A new play in your marketing game plan | Researchclopedia