Conjoint Analysis in Consumer Research: Issues and Outlook

19783,184 citationsJournal Article

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Abstract

Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.

Topics & Keywords

Consumer Market Behavior and Pricing Economic and Environmental Valuation Organic Food and Agriculture

Publication Details

Published in: Journal of Consumer Research

Volume 5, Issue 2, pp. 103-123

DOI: 10.1086/208721

Field-Weighted Citation Impact: 101.94

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Conjoint Analysis in Consumer Research: Issues and Outlook

Authors

Abstract

Topics & Keywords

Publication Details